Myra Michelle Eby ~ Wife, Mother and Entrepreneur

Creating her own natural skin care products line seemed impossible, but in just two years, Myra Michelle Eby became a new mother and launched her entrepreneurial dream.

Experience and savvy “sprouts” an entrepreneur
For more than twenty years, Myra Michelle Eby has been involved at every level of the natural products industry. “It seems as if I have been in the natural products industry forever,” says Ms. Eby, “and I wouldn't have it any other way.” From vitamin consultant at the retail level to representing a natural products distributor, then years as an independent sales representative for manufacturers of natural remedies and natural skin care, Ms. Eby has cultivated a well-rounded knowledge of the skin care industry. As a top sales producer, she successfully conducted many educational trainings and consumer seminars on nutritional supplements and natural skin care.

Weary of the road, practically living out of her car, Ms. Eby was ready for a new chapter in her career. As a sales representative for Zia Cosmetics and Aubrey Organics, Eby became increasingly aware of a growing demand from consumers seeking uniquely different skin care offering highly active, anti-aging ingredients that address sun damage and avoid commonly used and potentially harmful cosmetic ingredients and preservatives.

Good enough to eat!
Eby confesses that kitchen cosmetics were always a favorite past time. “Drop in guests often caught me with an application of a freshly-made poultice on my face! I quickly realized, however, that mass production and subsequent distribution required more than a blender and a refrigerator.” She put her thoughts and dreams together, working with top chemists to create a line that fit all the protocols she wanted her line to represent. The result: MyChelle Dermaceuticals, LLC, an eco-friendly, cruelty-free company was born.

Science meets nature
“The use of irritating and possibly toxic chemicals in natural skin care products just didn't make sense to me,” Eby states. “The skin absorbs at least 40% of whatever is applied topically into the body. We need to pay close attention to ingredients.” Eby, a new mother, uses the cleansers, Body Ambrosia and Sun Shield on her toddler.

Aligning herself with chemists in the field of dermatology, Eby began her search to produce highly active, highly concentrated, effective, non-toxic skin care products. In creating MyChelle, Eby took the scientific knowledge of dermatology and applied it to natural skin care. She revolutionized the natural skin care industry by using effective, unique ingredients never before utilized in the natural approach. Because of their high concentration, a little of a MyChelle product goes a long way.

“Has your skin had its five servings of fruits and vegetables today?”
All MyChelle products are plant-based. Fresh fruit and vegetable purees such as blueberries, pumpkin, cherry, apple, and cranberry yield potent antioxidants, and natural fruit acids found in MyChelle's popular Fruit Fiesta Peel, and the Incredible Pumpkin Peel (exfoliating treatments), and Berry Good Mask (a hydrating antioxidant treatment). Antioxidants such as 15% L-ascorbic acid, D-boldo, PBN (spin traps), green tea, lycopene, CoQ10, reservatrol and polydatin from wine are abundantly found in MyChelle products.

Stellar growth
The product line has more than doubled since it first hit the shelves and continues to grow with new products being developed for release in 2003. It can now be found on both coasts, and many states in between, as well as in Hawaii. This fall, seventeen Whole Foods stores in northern California, Oregon and Washington will launch with a holiday promotion this December.

Each product is effective individually, but superior results can be experienced more rapidly by utilizing the entire system designed for individual skin types. A top seller in the line is MyChelle's All-In-One trial/gift bags. Conveniently assembled in a re-usable travel bag for Dry/Mature or Normal/Oily/Acne skin types, the All-In-One bags are ideal for first time users and for holiday gift giving.

MyChelle enters its third year with the introduction of its fourteenth new product. Due to popular demand, Eby developed “Revitalizing Night Cream,” an anti-oxidant, hydrating night cream. “Highly effective ingredients, such as alpha-lipoic acid, ceremides, polydatin and reservatrol from wine, L-sodium hyaluronic from honey, shea butter, Vitamin E, L-ascorbic acid, green tea, gotu kola and blue chamomile will provide hydration, and rejuvenation while sleeping,” Eby explains, “leaving the skin soft and moist when you greet the morning.”

Dedication to Quality
The natural health field - embodied in the lifestyles of health and sustainability (LOHAS) marketplace - is unique. It provides a way for entrepreneurs to create an ecologically sound and profitable business. However, the LOAHS marketplace will only prosper with commitment to lasting quality. MyChelle has fulfilled this mandate. In MyChelle products you will never find parabens or sunscreens known as octyl methoxycinnamates, both of which can be estrogenic; triethanolamine, which can combine with secondary amines in products to form highly carcinogenic nitrosamines; or other diethanolamine, which has been shown to be directly carcinogenic. None of the products are ever tested on animals.

At 40 years old, Myra Michelle Eby is counting her blessings as Thanksgiving Day approaches and she celebrates the second anniversary of her natural skin care company, MyChelle Dermaceuticals, LLC. Located at 9,100 feet in the Rocky Mountains in Frisco, Colorado, the office bustles with enthusiasm and activity and welcomes your calls.

Readers Tell Us
MyChelle User Comments
“Thanks for the great results, I have not been able to find a line that works for me. I don't have to try anything else ever!” Sandy, Trabuco Cyn, CA

“Thank you for such great products. I have very sensitive skin, and have tried EVERYTHING under the sun, including 'so-called' natural products. I have been on your products now for three months, and my skin looks and feels so great that my friends are asking me if I have a new love interest!!! Thanks from the bottom of my heart.” Michelle, Andover, MN

“Since November, 2000 I have been using MyChelle Dermaceuticals' natural skin care products. I continually receive comments regarding how beautiful my skin is and how young looking I am for a 51 year old active woman. I know that through my prolonged use of the “Perfect C” Serum and Incredible Pumpkin Peel, any wrinkles and brown pigment spots have drastically faded and in some areas disappeared. I have no crow's feet or puffiness around my eye areas after using the Fabulous Eye Cream over the last year. My friends and business associates want to know how I keep such a beautiful complexion.” Terri, Aurora, Colorado

“I have had acne problems since my teenage years. Now at 35, I have been using your Fruit Enzyme Cleanser, Mist, Scrub, and Deep Repair Cream with excellent results. My skin cleared immediately!”Stacie, Woburn, MA

“I just wanted to say thank you. I've tried so many different products, and visited many, many dermatologists. I purchased the Pumpkin Peel and Pumpkin Renew Cream. After just two days I see such an incredible, positive change in my skin. Thank you!” Elina, Mira Valle, CA

“Totally different, fun to use, glides on smooth, and smells great! I LOVE MyChelle products!” Gail, Frisco, CO

“I purchased your Incredible Pumpkin Peel, and I love it. I also received a sample of the Fruit Enzyme Cleanser that I love even more! Your products all smell great, good enough to eat!! I would recommend them to anyone!” Lena, Carbondale, IL

“I LOVE your products. Very nice. I sometimes have problems with products because my skin is so dry, but this stuff is just great. I'll be a regular customer.” Debbie, Houston, TX

“From ski to sea, MyChelle sun shield saves your skin from the effects of intense burning rays. The entire line of MyChelle Dermaceuticals smells incredible.” Mollie McCarthy, Morrison, CO

With this type of support and enthusiasm, MyChelle is looking forward to many more anniversaries and blessings. If the MyChelle Dermaceuticals line is not available at your favorite health food retailer, please call 1-800-447-2076 or visit their website at www.allmyskin.com. Bless yourself this holiday season with beautiful skin…naturally!